Free Schema Markup Validator
Fetch any URL and detect its JSON-LD structured data. See what schema types are implemented and which are missing for e-commerce.
How to Validate Ecommerce Schema Markup — and Why It Matters for Google Shopping
Structured data (schema markup) is machine-readable code that tells Google exactly what your page contains. For ecommerce, Product schema is the most critical — it enables Google Shopping rich results, price highlights in organic SERPs, and availability signals. Without it, Google guesses. With it, your product appears with price, stock status, and star ratings directly in search results.
This validator fetches the live HTML of any URL and extracts all <script type="application/ld+json"> blocks. It checks Product schema for four required fields: name, description, image, and offers. Missing any of these disqualifies the page from rich result eligibility.
FAQPage schema is the second highest-priority addition for ecommerce. Product FAQ sections (returns policy, sizing, compatibility) marked up with FAQPage JSON-LD are eligible for FAQ rich results — which double the SERP footprint of a result and significantly increase CTR. AI Overviews also pull FAQ answers directly from structured data.
After validating, use Google's Rich Results Test to confirm eligibility, then deploy the JSON-LD in your CMS or theme without touching existing HTML.